What is the decisive difference between those who achieve results using the same tools and those who don't?

We live in an era where there are so many marketing tools available—convenient, free, and packed with features. It's the best of times.

Many people are being controlled by tools.

Stop and think again!

The True Nature of "Tools That Guarantee Success"

You know how there are tools that get heavily promoted with claims like, "Use this and you'll succeed!!"?

• Homepage
• Official Line
• Email newsletter
• Social Media Advertising
• Canva
• UTAGE
• Instagram
• Podcast
• LP
• ChatGPT
• And sooooo much more!

Seriously, this...

When you use itAnyoneTo succeed,
Do you think so?

Some people succeed, but it's not "anyone," right?

What is the difference?

Indeed,Tools areAfter all, it's just a tool.」I think it's whether you know that or not.

It can be a tool for becoming wealthy, or a tool for killing people.

A kitchen knife is a tool used to cut ingredients and prepare food.

Thanks to the knife,Sharing rich moments around the family tablecan spend.

But if you use it wrong, you could stab someone with a knife,I can kill people.

Both are using the same tool called a “knife.”

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A car is a tool that can take people anywhere, as long as the roads are connected.

Thanks to the car,Get to where you want to go, with the people you want to be with, comfortably and quickly.can do.

But if you use it incorrectly, it could cause an accident.You can die yourself or kill others.

Both are using the same tool called a “car.”

I used knives and cars as examples just now, but it's the same for any tool, right?

Tools are just tools after all.It's nothing more than that.

Will it become an asset that generates money, or a "troublesome burden" that depletes it?

I believe managing a website leads to future time, money, and peace of mind, which is why I make website creation my profession.

But,A website is just a tool after all.nothing more than.

Depending on how it's made or used, it might be completely useless for business and justA nuisance that steadily drains your money, time, and mental energybecomes.

On the contrary, if the method of preparation and usage are correct, it will attract customers,Assets that drive salescan be made.

I love websites so much that I want to help more people learn how to effectively manage them as valuable assets.

People rely on tools when they lack confidence.

It's said that people rely on tools when they lack confidence,

What I think is, confidence, or rather,

• lacking knowledge
• I wanted to skip the troublesome stuff
• feeling flustered

...In that case, I think people start relying on tools or seemingly easy methods.

Here's an example of relying too much on tools and methods without getting results.

"Using Reels on Instagram boosts product sales."

It's true that Reels are said to be important on Instagram, but not just any Reel will do.

Who do you want to reach? What message do you want to convey?

Are you making your reel stand out among the many others?

What is Instagram's role in marketing?

A reel that keeps reeling without considering that won't yield results.

"If you write 3,000 words on your blog every day, you can earn money through affiliate marketing."

"I heard that writing a 3,000-word blog every day would make me money, but I'm not selling anything."

Someone came in for a consultation.

Looking at the blog, it's true! Writing 3,000 characters every day was a huge volume. But,Nothing meaningful is written here.

I didn't have any strategies to get noticed or read.

No one reads blogs where things don't sell.

"Posting on standFM makes it easy to gain recognition."

Since I started broadcasting on standFM, I've realized that it really does offer more opportunities to meet new people than other social media platforms.

But it's not easy.

Behind the scenes, we collaborate with professionals to discuss what to communicate and request editing to make it more accessible.

It's not just a matter of doing it.

"Automating with UTAGE will make you a billionaire."

The popular UTAGE is also one of the tools used in marketing.

What kind of branding, what kind of concept, what kind of appeal will we use to sell what to whom and connect it to what kind of future?

It's not UTAGE that decides that—it's yourself.

"It is introduced as having a homepage."

Having a website isn't everything!

It's easy to focus all your energy on production, but operation is also super important!

Of course, we've made it easy to share,
It's also important to provide clear pathways for referred users to take action.

And depending on how you use that homepage, it can either receive no referrals at all or get more and more referrals.

Tools are just tools. Relying too heavily on them wastes money and time.

So what are we going to do about it?

The key to success lies in the troublesome things.
I think that's all there is to it.

The troublesome things are the steady, diligent ones.

The most important thing is laying a solid foundation!

• My Concept Design
• Target Language Specification
• Articulating Product Value
• Marketing Strategy Plan

And steadily take action and keep the PDCA cycle going.

Even those who rely on tools will eventually come back to this!

Because it's difficult to do alone. That's why working together on it is what consultants like me are for!!

Finally

Aaaaaah!!!

I'm thinking, "I said something boring again!" right now. lol

But I've said several times that it's not just a matter of doing it.

“Trying it out first is important to decide how best to use it!”

"This tool will do the trick!"blindThe important thing is not to become that, right?

So, you see, I can't give you a quick answer to the question, "Should I use Instagram?"

I can't answer the question "Should I make a website?" right away.

First, let me really listen to your story!!

What a ridiculously serious blog this was lol

Thank you for reading! ✨