The Difference Between Homepage and Landing Page Roles. Why I Focus on Building the Foundation of Your Website

• I still don't quite understand the difference between an LP and a homepage.
• "Do I really need a website?" I'm feeling uncertain.
• I'm putting effort into social media, but I feel like the foundational aspects aren't in place.

Are you having trouble with that?

"Honestly, don't we just not need websites?"
Since it became possible to run a business solely through social media, such voices have grown louder.

Every time I hear such a voice, I
I think it's just like cleaning up the house.

LP (Landing Page) is an offensive strategy.
The homepage is a defense.

By preparing this "defense"
It makes our daily communication and sales activities much easier ✨.

In this article,
I'll explain why I consider my homepage a "defensive web."

Do you need a homepage? Or is an LP enough?

I used to be like that too.
"Isn't an LP that directly impacts sales more important?"
There was a time when I thought that.

But as I listened to their concerns and worked on production and direction,
"After all, a secure homepage is crucial!"
I've come to believe it.

Should I create an LP or a website?

The conclusion is that both are important.

The reason is that,
An LP is an "aggressive page."
Because the homepage is the "foundation of defense."

When you want to significantly boost sales and revenue,
LP can be a very powerful weapon.

And what underpins the reliability of that LP is
"A website where thoughts and information are neatly organized," right?

Just as soccer wouldn't be a game without offense and defense, the same applies to web marketing.

A place where you can safely and clearly store your thoughts and information forms the foundation.

The homepage is,

• A place where you can properly organize and convey your information
• A place where you can calmly build upon your thoughts and convictions
• A place that supports your “front-facing activities” like SNS and landing pages behind the scenes

In other words,
A place you can always return to, your own base,
It's the place where users can check one last time and feel reassured.

When people see the landing page during sales or campaigns,
When you wonder, "What kind of person (company) is this?"
Whether they'll be convinced after seeing the homepage.

Whether the foundation is in place here,
A sense of security, the way you're chosen, and the efficiency of your activities,
It will change significantly.

What similarities exist between tidying up your home and managing a website?

A house can be lived in even if it is not tidy.

But in an untidy house,

• I can't find what I'm looking for quickly.
• I'd buy the same thing again.
• Somehow I don't feel comfortable.

Like that,
Time", "money", and "energy" before you know it.
Small wastes accumulate.

The same goes for the website.
You don't need to have it to be active,

• Difficulty in reaching information that customers want to know
• It takes time to get people to trust you.
• Every time you make an outgoing call or sales call, you have to explain every time.

suchHard-to-see lossesが
It's a steady buildup.

"Don't you need a website?" I used to say, "I don't need a website.
I'm not sure if there's a demand for jobs cleaning up other people's houses. Why not just do it yourself?"
I remember being told that I had to do this.

Indeed, neither directly generates money.

But with greater efficiency on a daily basis,The "foundation" for compounded, long-term profitability.becomes.

Finally

So,
Role and on the LP and website,
From my experience as a storage advisor,
We talked about the similarities between the website and cleaning up the house ^^^.

Would you like to set up a foundation and do your business activities with peace of mind? 😌