Solutions for the Problem of Websites Not Fulfilling Their Purpose

• "I made a website, but it's not getting any results at all..."
• "I feel like the monthly maintenance fees are a waste of money."
• "I want to cancel, but I'm worried if it's really okay to stop."
• "What's the point of having a website in the first place?"

Are you struggling with that kind of worry?

Having a website helps your business grow!
That said...
Having a neglected website can actually undermine trust.

In this article,The mindset to transform a "non-performing website" into a powerful business tool that delivers resultsI will inform you.

If you read to the end,

• The role of the homepage has become clear.
• Unnecessary expenses and lingering frustrations are neatly organized
• You will be able to see the truly necessary measures.

Please feel free to use this as a reference.

The Negative Impact of a Website Without a Purpose

Having a neglected, useless website can actually damage your credibility rather than help your business grow.

• The information is outdated, making people wonder, "Are they even still in business?"
• The service details are unclear, so inquiries never come in.
• Even if I wanted to update it, I don't know where to start or what to do.
• I feel like the monthly expenses are a waste of money.
• The need to switch between different tools is cumbersome and actually makes work inefficient.

In this way, websites that should provide peace of mind when available often end up being a hindrance instead.

Optimizing your website to fulfill its purpose will help grow your business over the medium to long term!

How to Turn Your Website into a Powerful Business Tool??

To that end,Visualize the purpose and current state of the website, then rebuild it by focusing on essential functions.However, this will be the key to the solution.

What matters most about a website isn't "how it's made," but "how it's used"!

If you operate it without a clear purpose, it just becomes a costly signboard that eats up maintenance fees. Tears

By clarifying the purpose and organizing and restructuring the necessary information,

• Serving as a "business card substitute" to gain trust
• Become a "sales tool" that resonates with customers
• A "results generator" that leads to inquiries and applications

It changes to!

Numerous examples of how "costly signage" transformed into a business tool that delivers results

Here is an actual case study of a client whose website was rebuilt.

I have a website, but no one visits it, and I don't know how to update it...

A lecturer client approached me with this concern: "I have a website, but no one visits it, and I don't know how to update it."

Simply by organizing the objectives and clearly restructuring the necessary information,

• Inquiries via the homepage have tripled.
• It's known for being "easy to show" when introducing it.
• Eliminating unnecessary tools resulted in annual cost savings exceeding ¥50,000.

I was supposed to be able to write a blog...

I requested the creation of a WordPress site for SEO purposes, specifically one that allows me to write blog posts.

However, the subsequent communication between the sales representative and the producer apparently didn't go smoothly, as the site was delivered as a standard HTML site instead of WordPress. When asked about the blog, they were told to write on Ameba Blog.

I was able to transfer the domain and server, so I renewed it here and can now write blog posts.

• Reservations started coming in via the website within two months of its launch.
• サービス名＋地域名でSEO１位に
• 月の運営費用も1080円に削減！

月7,000円のツール費用を抑えたい

某ホームページ作成ツールで自分でホームページを作成。

最初は無料で始め、その後定額の有料プランを始めたものの、事業拡大→ページ数増加に伴って月プランをどんどん上げていくことに。

他のツールも導入するタイミングで、ホームページを見直し、整理、再構築。

• 月の運営費用は7分の１の990円に。
• つぎはぎになっていたページがすっきりすることで新規集客が2倍に。
• 「紹介しやすくなった」と既存のお客様からの紹介が5倍に。

もし、今のホームページが「何のためにあるのかよくわからない」と感じているなら、いったん立ち止まって、目的と現状を見直すことをおすすめします。

Finally

解決のために、今のホームページの内容を確認してみてください。

1. 今のホームページに何が書かれているか
2. お客様にどう使ってほしいか（問い合わせ・予約・信頼性アップ…）
3. そのために必要な情報が載っているか？
4. その必要な情報はわかりやすく配置しているか？

この４点を確認・見直すだけでも、改善ポイントが見えてきます。

自分でやるのは難しい！

そう思ったら、プロに相談するのも賢い選択の一つです。

「悩みのタネ」だったホームページが、「ビジネスの味方」に変わるとそこから展開が変わっていきますよー！✨