8 Characteristics of Websites That Don't Deliver Results A Blog to Read When You're Struggling with "I Launched My Website, But It's Not Getting Results"

Your website truly begins once it's live!

How you manage it will determine whether you achieve results or not...

At the very beginning when the homepage was launched,"Websites That Struggle to Deliver Results"may also be the case.

A website that struggles to deliver resultsIn such cases, even with proper implementation, results may be slow to materialize, or despite all efforts, it may not only fail to benefit the business butInstead, I'm wasting time and money.That's also the case.

Based on consultations I've handled so far, I'll share actual reasons why websites—including those made by production companies and self-made ones—fail to deliver results!

By reading this article, you can avoid creating ineffective websites and wasting time and money on inefficient operations.✨

With Tonoe D Plus,"By continuing to help others through what you love and continuing to earn income through what you love, we can increase the number of people who have peace of mind and spread kindness to those around them."We uphold this philosophy and create "scalable" websites to make it a reality.
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SEO optimization has not been implemented

One of the major benefits of having a website is that it shows up in online searches!

However, when you hire a designer without SEO knowledge or create a website yourself, it's often the case that SEO measures haven't been implemented.

　　　　　　　　　　↑That's right😭↑

The reason it doesn't show up in online searches is that,

• SEO tags are not set up
• I've set keywords that are highly competitive and have a lot of rivals.
• It's set with characters that are hard to search for.

Since there are various factors involved, it's crucial to thoroughly learn how to create it yourself or clearly specify your needs when hiring a professional, such as "I want to be found through the keyword '○○'!"

When someone tells me, "My company's website doesn't show up in online searches," the first thing I check is SEO Cheki. It's free, lightweight, and convenient—highly recommended! ✨
https://seocheki.net

"It's being considered solely as a homepage."

"There are no visits to the homepage."
"There are no applications from the website."

Such websites feature "Ho"Only the homepage"It is designed with careful consideration.

What do you mean by that?
The homepage is ultimately,The perspective that it is merely "one point" in the marketing funnel is missing!That's what I'm talking about!

• What kind of person has what purpose (persona)
• Where do they come from (customer acquisition)
• Where do I go to apply or purchase?

An ambiguous homepage won't get you results ><

A homepage is essentially a terminal on the web, so it should beThe role of connecting points into lines and forming surfacesI have it too! So making the homepage a "dot" would be putting the cart before the horse😱

Even if there are buttons for sign-up or purchase, be cautious if they're unclear or the user experience isn't smooth. Also, carefully planning the post-sign-up or post-purchase flow is crucial for your entire business!

Made solely from pages

Creating pages one after another is fine, but the issue is that they aren't connected to each other.

This is a common issue with homemade websites: if pages aren't linked together, visitors can't explore freely and end up hitting the back button right away, which doesn't lead to results ><

Of course, we'll include links to other pages,Creating pathways that draw visitors to other pages is crucial!

Never forget that both the homepage and every single page within it are just one point along the marketing funnel.

Successful websites feature a user journey design that helps visitors feel more comfortable as they navigate through the pages.

Emphasizes design

A common pitfall with websites made by production companies!

The design is wonderful, but...

• SEO settings are not configured
• It does not serve as a pathway from the perspective of overall marketing.

That state.

Especially for HTML sites (sites where design changes aren't easily made), the focus tends to be more on design than user flow, and since modifications are time-consuming, many sites end up being operated with poor user flow.

There are certainly production companies with outstanding design and user flow! This article introduces one example for those struggling with "not seeing results."

Only what the provider can write is listed.

"Writing only what you can write" means writing only what you can write without thinking deeply. That means the content ends up being shallow.

To be chosen by customers and maintain stable business operations, it is essential to focus on key aspects such as:

• What's important to be chosen,
  Strengths, values, and mission statement Customer feedback
• To put your mind at ease,
  Details of services and fees, and cancellation policy
• To earn your trust,
  Frequently Asked Questions and Specific Commercial Transactions Act Disclosure

and so on...

Honestly, this is such a pain to write. lol

While some things can be copied from competing services, there are also things that require you to confront yourself and think things through from scratch.

So I end up not thinking deeply and just using harmless content copied from elsewhere, or even deleting the post itself from the website. But this is incredibly important!!

When you're building your own website, there's always that content you just want to delete. lol
That's exactly why! When you want to create a website that delivers results, I truly believe you need someone who can consult with you and offer proposals.✨

Designed for ease of use

This situation often arises when the purpose of creating a website becomes "Creating a website!" itself.

• To make it easier for production companies to create
• If you're making it yourself, make it in a way that's easy for you.

The creator's convenience during creationBecause they are made this way, it is often impossible to operate them properly, and visitors to the website are frequently left behind.

Isn't the means becoming the end? That's the thing, huh?

To break free from this, you absolutely must adopt the visitor's and viewer's perspective! I regularly do things like fully embodying the persona or having people close to the persona actually view the website and share their impressions ✨

Branding has not been considered.

Creating a website is part of marketing, but
The key to success is a solid branding strategy!

What is marketing?
Measures to get noticed

Branding is
Strategies to get selected

In other words, both are super important!!

Branding is more of a headache than marketing, and what it entails is...

• values
• Strengths based on experience and empathy
• Business Practices
• Contributing to society
  

We clearly convey these through our philosophy and message,
This involves the work of visualizing (concept, color, logo, photos).

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By now, those who understand should have figured it out...

That's right.

A website just isn't complete unless you've got your branding sorted out, right?! 😂

So, if you ask whether building a website is pointless if you haven't established your branding, that's not necessarily the case. What matters is creating a website that leaves room for branding to develop.

A website that fails to deliver results either completely ignores branding or has no room for branding.

Incapable of proper operation

As I mentioned at the beginning of this article, "Proper management is crucial for achieving results with your website!" But even if you want to manage it properly,It's fundamentally impossible by design!I often see websites like this and receive inquiries.

• I can't write a blog on the same domain.
• Cannot easily make corrections or edits

If either of these two applies to you, it's tough to get results with your website ><

We need to consider whether to implement systemic changes or a renewal, or hire someone knowledgeable about websites as a web manager.

Finally

So! I've shared eight common traits of ineffective websites that I've actually encountered while consulting with clients.✨

To achieve results with your website, ongoing management is essential. However, if the "design" itself isn't built for manageability, even proper management won't yield results.

When creating a website, keep its ongoing management in mind as you build it—✨