{"id":1190,"date":"2024-03-10T09:21:13","date_gmt":"2024-03-10T00:21:13","guid":{"rendered":"https:\/\/office.erikarie.info\/?p=1190"},"modified":"2024-03-14T09:54:39","modified_gmt":"2024-03-14T00:54:39","slug":"uncanny-hp-tokuchou","status":"publish","type":"post","link":"https:\/\/office.erikarie.info\/en\/uncanny-hp-tokuchou\/","title":{"rendered":"8 Characteristics of Websites That Don't Deliver Results A Blog to Read When You're Struggling with \"I Launched My Website, But It's Not Getting Results\""},"content":{"rendered":"<p>Your website truly begins once it's live!<\/p>\n\n\n\n<p>How you manage it will determine whether you achieve results or not...<\/p>\n\n\n\n<p>At the very beginning when the homepage was launched,<strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-swl-deep-01-color\">\"Websites That Struggle to Deliver Results\"<\/mark><\/strong>may also be the case.<\/p>\n\n\n\n<p><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-swl-deep-01-color\">A website that struggles to deliver results<\/mark>In such cases, even with proper implementation, results may be slow to materialize, or despite all efforts, it may not only fail to benefit the business but<mark style=\"background-color:#000\" class=\"has-inline-color has-white-color\">Instead, I'm wasting time and money.<\/mark>That's also the case.<\/p>\n\n\n\n<p>Based on consultations I've handled so far, I'll share actual reasons why websites\u2014including those made by production companies and self-made ones\u2014fail to deliver results!<\/p>\n\n\n\n<p>By reading this article, you can avoid creating ineffective websites and wasting time and money on inefficient operations.\u2728<\/p>\n\n\n\n<p class=\"is-style-icon_announce\"><span class=\"swl-fz u-fz-s\">With Tonoe D Plus,<span class=\"swl-marker mark_orange\">\"By continuing to help others through what you love and continuing to earn income through what you love, we can increase the number of people who have peace of mind and spread kindness to those around them.\"<\/span>We uphold this philosophy and create \"scalable\" websites to make it a reality.<\/span><br><a href=\"https:\/\/erikarie.info\/homepage\/\" target=\"_blank\" rel=\"noreferrer noopener\">Details on Website Creation Here \u25b6<\/a><br><br><strong><span class=\"swl-marker mark_blue\">\uff3cNEW PLAN\uff0f<\/span><\/strong><br>Start small and grow big<br><a href=\"https:\/\/office.erikarie.info\/en\/lp\/start-small-grow-big\/\" target=\"_blank\" rel=\"noreferrer noopener\">About Business Card-Style Website Creation \u25b7<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SEO optimization has not been implemented<\/h2>\n\n\n\n<p>One of the major benefits of having a website is that it shows up in online searches!<\/p>\n\n\n\n<p>However, when you hire a designer without SEO knowledge or create a website yourself, it's often the case that SEO measures haven't been implemented.<\/p>\n\n\n<div class=\"swell-block-balloon\"><div class=\"c-balloon -bln-left\" data-col=\"gray\"><div class=\"c-balloon__body -speaking -border-none\"><div class=\"c-balloon__text\">\n<p>I can't find it even when I search by the business name \ud83d\ude2d<\/p>\n<span class=\"c-balloon__shapes\"><span class=\"c-balloon__before\"><\/span><span class=\"c-balloon__after\"><\/span><\/span><\/div><\/div><\/div><\/div>\n\n<div class=\"swell-block-balloon\"><div class=\"c-balloon -bln-right\" data-col=\"yellow\"><div class=\"c-balloon__icon -circle\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/office.erikarie.info\/wp-content\/uploads\/2023\/08\/\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb.png\" alt=\"\" class=\"c-balloon__iconImg\" width=\"80px\" height=\"80px\"><span class=\"c-balloon__iconName\">Erika<\/span><\/div><div class=\"c-balloon__body -speaking -border-none\"><div class=\"c-balloon__text\">\n<p>That's because your business name isn't optimized for SEO!<\/p>\n<span class=\"c-balloon__shapes\"><span class=\"c-balloon__before\"><\/span><span class=\"c-balloon__after\"><\/span><\/span><\/div><\/div><\/div><\/div>\n\n<div class=\"swell-block-balloon u-mb-ctrl u-mb-0\"><div class=\"c-balloon -bln-left\" data-col=\"gray\"><div class=\"c-balloon__body -speaking -border-none\"><div class=\"c-balloon__text\">\n<p>Just having a homepage doesn't mean it'll get found in searches, huh! \ud83d\ude31<\/p>\n<span class=\"c-balloon__shapes\"><span class=\"c-balloon__before\"><\/span><span class=\"c-balloon__after\"><\/span><\/span><\/div><\/div><\/div><\/div>\n\n\n<p>\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u2191That's right\ud83d\ude2d\u2191<\/p>\n\n\n\n<p>The reason it doesn't show up in online searches is that,<\/p>\n\n\n\n<ul class=\"is-style-triangle_list wp-block-list\">\n<li>SEO tags are not set up<\/li>\n\n\n\n<li>I've set keywords that are highly competitive and have a lot of rivals.<\/li>\n\n\n\n<li>It's set with characters that are hard to search for.<\/li>\n<\/ul>\n\n\n\n<p>Since there are various factors involved, it's crucial to thoroughly learn how to create it yourself or clearly specify your needs when hiring a professional, such as \"I want to be found through the keyword '\u25cb\u25cb'!\"<\/p>\n\n\n\n<p class=\"is-style-big_icon_check\">When someone tells me, \"My company's website doesn't show up in online searches,\" the first thing I check is SEO Cheki. It's free, lightweight, and convenient\u2014highly recommended! \u2728<br><a href=\"https:\/\/seocheki.net\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/seocheki.net<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\"It's being considered solely as a homepage.\"<\/h2>\n\n\n\n<p>\"There are no visits to the homepage.\"<br>\"There are no applications from the website.\"<\/p>\n\n\n\n<p>Such websites feature \"Ho<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-swl-deep-01-color\">\"Only the homepage\"<\/mark>It is designed with careful consideration.<\/p>\n\n\n\n<p>What do you mean by that?<br>The homepage is ultimately,<strong><span class=\"swl-marker mark_orange\">The perspective that it is merely \"one point\" in the marketing funnel is missing!<\/span><\/strong>That's what I'm talking about!<\/p>\n\n\n\n<ul class=\"is-style-num_circle wp-block-list\">\n<li>What kind of person has what purpose (persona)<\/li>\n\n\n\n<li>Where do they come from (customer acquisition)<\/li>\n\n\n\n<li>Where do I go to apply or purchase?<\/li>\n<\/ul>\n\n\n\n<p>An ambiguous homepage won't get you results &gt;&lt;<\/p>\n\n\n\n<p class=\"is-style-big_icon_point\">A homepage is essentially a terminal on the web, so it should be<span class=\"swl-marker mark_orange\">The role of connecting points into lines and forming surfaces<\/span>I have it too! So making the homepage a \"dot\" would be putting the cart before the horse\ud83d\ude31<\/p>\n\n\n\n<p class=\"is-style-icon_info\">Even if there are buttons for sign-up or purchase, be cautious if they're unclear or the user experience isn't smooth. Also, carefully planning the post-sign-up or post-purchase flow is crucial for your entire business!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Made solely from pages<\/h2>\n\n\n\n<p>Creating pages one after another is fine, but the issue is that they aren't connected to each other.<\/p>\n\n\n\n<p>This is a common issue with homemade websites: if pages aren't linked together, visitors can't explore freely and end up hitting the back button right away, which doesn't lead to results &gt;&lt;<\/p>\n\n\n\n<p>Of course, we'll include links to other pages,<span class=\"swl-marker mark_orange\">Creating pathways that draw visitors to other pages is crucial!<\/span><\/p>\n\n\n\n<p>Never forget that both the homepage and every single page within it are just one point along the marketing funnel.<\/p>\n\n\n\n<p class=\"is-style-icon_announce\">Successful websites feature a user journey design that helps visitors feel more comfortable as they navigate through the pages.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Emphasizes design<\/h2>\n\n\n\n<p>A common pitfall with websites made by production companies!<\/p>\n\n\n\n<p class=\"u-mb-ctrl u-mb-0\">The design is wonderful, but...<\/p>\n\n\n\n<ul class=\"is-style-triangle_list wp-block-list\">\n<li>SEO settings are not configured<\/li>\n\n\n\n<li>It does not serve as a pathway from the perspective of overall marketing.<\/li>\n<\/ul>\n\n\n\n<p>That state.<\/p>\n\n\n\n<p>Especially for HTML sites (sites where design changes aren't easily made), the focus tends to be more on design than user flow, and since modifications are time-consuming, many sites end up being operated with poor user flow.<\/p>\n\n\n<div class=\"swell-block-balloon\"><div class=\"c-balloon -bln-right\" data-col=\"yellow\"><div class=\"c-balloon__icon -circle\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/office.erikarie.info\/wp-content\/uploads\/2023\/08\/\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb.png\" alt=\"\" class=\"c-balloon__iconImg\" width=\"80px\" height=\"80px\"><\/div><div class=\"c-balloon__body -speaking -border-none\"><div class=\"c-balloon__text\">\n<p>It is not uncommon for us to act as an intermediary between the production company and the client.<\/p>\n<span class=\"c-balloon__shapes\"><span class=\"c-balloon__before\"><\/span><span class=\"c-balloon__after\"><\/span><\/span><\/div><\/div><\/div><\/div>\n\n\n<p class=\"is-style-icon_info\">There are certainly production companies with outstanding design and user flow! This article introduces one example for those struggling with \"not seeing results.\"<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Only what the provider can write is listed.<\/h2>\n\n\n\n<p>\"Writing only what you can write\" means writing only what you can write without thinking deeply. That means the content ends up being shallow.<\/p>\n\n\n\n<p>To be chosen by customers and maintain stable business operations, it is essential to focus on key aspects such as:<\/p>\n\n\n\n<ul class=\"is-style-check_list -list-under-dashed wp-block-list\">\n<li>What's important to be chosen,<br>Strengths, values, and mission statement Customer feedback<\/li>\n\n\n\n<li>To put your mind at ease,<br>Details of services and fees, and cancellation policy<\/li>\n\n\n\n<li>To earn your trust,<br>Frequently Asked Questions and Specific Commercial Transactions Act Disclosure<\/li>\n<\/ul>\n\n\n\n<p>and so on...<\/p>\n\n\n\n<p>Honestly, this is such a pain to write. lol<\/p>\n\n\n\n<p>While some things can be copied from competing services, there are also things that require you to confront yourself and think things through from scratch.<\/p>\n\n\n\n<p>So I end up not thinking deeply and just using harmless content copied from elsewhere, or even deleting the post itself from the website. But this is incredibly important!!<\/p>\n\n\n\n<p class=\"is-style-icon_good\">When you're building your own website, there's always that content you just want to delete. lol<br>That's exactly why! When you want to create a website that delivers results, I truly believe you need someone who can consult with you and offer proposals.\u2728<\/p>\n\n\n<div class=\"swell-block-postLink\">\t\t\t<div class=\"p-blogCard -external\" data-type=\"type3\" data-onclick=\"clickLink\">\n\t\t\t\t<div class=\"p-blogCard__inner\">\n\t\t\t\t\t<span class=\"p-blogCard__caption\">Homepage for Okinawa-based sole proprietors...<\/span>\n\t\t\t\t\t<div class=\"p-blogCard__thumb c-postThumb\"><figure class=\"c-postThumb__figure\"><img decoding=\"async\" src=\"https:\/\/office.erikarie.info\/wp-content\/uploads\/2024\/03\/\u305a\u307c\u3089\u30a4\u30ba_\u30d6\u30ed\u30b0\u30a2\u30a4\u30ad\u30e3\u30c3\u30c1.png\" alt=\"\" class=\"c-postThumb__img u-obf-cover\" width=\"320\" height=\"180\"><\/figure><\/div>\t\t\t\t\t<div class=\"p-blogCard__body\">\n\t\t\t\t\t\t<a class=\"p-blogCard__title\" href=\"https:\/\/office.erikarie.info\/en\/hp-meritto\/\" target=\"_blank\" rel=\"noopener noreferrer\">The major benefits of commissioning a website are being able to consult with professionals, get their opinions, and receive proposals! | Okinawa...<\/a>\n\t\t\t\t\t\t<span class=\"p-blogCard__excerpt\">One major benefit I feel when hiring a professional for website creation is the ability to consult, get opinions, and receive proposals! Good design...<\/span>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\n<h2 class=\"wp-block-heading\">Designed for ease of use<\/h2>\n\n\n\n<p>This situation often arises when the purpose of creating a website becomes \"Creating a website!\" itself.<\/p>\n\n\n\n<ul class=\"is-style-check_list wp-block-list\">\n<li>To make it easier for production companies to create<\/li>\n\n\n\n<li>If you're making it yourself, make it in a way that's easy for you.<\/li>\n<\/ul>\n\n\n\n<p><strong>The creator's convenience during creation<\/strong>Because they are made this way, it is often impossible to operate them properly, and visitors to the website are frequently left behind.<\/p>\n\n\n\n<p><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-swl-deep-01-color\">Isn't the means becoming the end? That's the thing, huh?<\/mark><\/p>\n\n\n<div class=\"swell-block-balloon\"><div class=\"c-balloon -bln-right\" data-col=\"yellow\"><div class=\"c-balloon__icon -circle\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/office.erikarie.info\/wp-content\/uploads\/2023\/08\/\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb.png\" alt=\"\" class=\"c-balloon__iconImg\" width=\"80px\" height=\"80px\"><\/div><div class=\"c-balloon__body -speaking -border-none\"><div class=\"c-balloon__text\">\n<p>While the creator's convenience during production is important, leaning too heavily on that side can prevent the website from fulfilling its fundamental purpose.<\/p>\n<span class=\"c-balloon__shapes\"><span class=\"c-balloon__before\"><\/span><span class=\"c-balloon__after\"><\/span><\/span><\/div><\/div><\/div><\/div>\n\n\n<p class=\"is-style-big_icon_check\">To break free from this, you absolutely must adopt the visitor's and viewer's perspective! I regularly do things like fully embodying the persona or having people close to the persona actually view the website and share their impressions \u2728<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Branding has not been considered.<\/h2>\n\n\n\n<p>Creating a website is part of marketing, but<br>The key to success is a solid branding strategy!<\/p>\n\n\n\n<p class=\"has-text-align-center has-border -border01\">What is marketing?<br>Measures to get noticed<\/p>\n\n\n\n<p class=\"has-text-align-center has-border -border01\">Branding is<br>Strategies to get selected<\/p>\n\n\n\n<p>In other words, both are super important!!<\/p>\n\n\n\n<p>Branding is more of a headache than marketing, and what it entails is...<\/p>\n\n\n\n<ul class=\"is-style-good_list -list-flex wp-block-list\">\n<li>values<\/li>\n\n\n\n<li>Strengths based on experience and empathy<\/li>\n\n\n\n<li>Business Practices<\/li>\n\n\n\n<li>Contributing to society<br><\/li>\n<\/ul>\n\n\n\n<p>We clearly convey these through our philosophy and message,<br>This involves the work of visualizing (concept, color, logo, photos).<\/p>\n\n\n\n<p>\u30fb<\/p>\n\n\n\n<p>\u30fb<\/p>\n\n\n\n<p>\u30fb<\/p>\n\n\n\n<p>\u30fb<\/p>\n\n\n\n<p>\u30fb<\/p>\n\n\n\n<p>By now, those who understand should have figured it out...<\/p>\n\n\n\n<p>That's right.<\/p>\n\n\n\n<p>A website just isn't complete unless you've got your branding sorted out, right?! \ud83d\ude02<\/p>\n\n\n\n<p>So, if you ask whether building a website is pointless if you haven't established your branding, that's not necessarily the case. What matters is creating a website that leaves room for branding to develop.<\/p>\n\n\n<div class=\"swell-block-balloon\"><div class=\"c-balloon -bln-right\" data-col=\"yellow\"><div class=\"c-balloon__icon -circle\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/office.erikarie.info\/wp-content\/uploads\/2023\/08\/\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb.png\" alt=\"\" class=\"c-balloon__iconImg\" width=\"80px\" height=\"80px\"><\/div><div class=\"c-balloon__body -speaking -border-none\"><div class=\"c-balloon__text\">\n<p>For large corporations, branding is already firmly established, so they can create a rigid structure. However, for individual businesses, it's important to create breathing room with a flexible branding approach.<\/p>\n<span class=\"c-balloon__shapes\"><span class=\"c-balloon__before\"><\/span><span class=\"c-balloon__after\"><\/span><\/span><\/div><\/div><\/div><\/div>\n\n\n<p class=\"has-text-align-left is-style-big_icon_caution\">A website that fails to deliver results either completely ignores branding or has no room for branding.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Incapable of proper operation<\/h2>\n\n\n\n<p>As I mentioned at the beginning of this article, \"Proper management is crucial for achieving results with your website!\" But even if you want to manage it properly,<strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-swl-deep-01-color\">It's fundamentally impossible by design!<\/mark><\/strong>I often see websites like this and receive inquiries.<\/p>\n\n\n\n<ul class=\"-list-under-dashed is-style-num_circle wp-block-list\">\n<li>I can't write a blog on the same domain.<\/li>\n\n\n\n<li>Cannot easily make corrections or edits<\/li>\n<\/ul>\n\n\n\n<p>If either of these two applies to you, it's tough to get results with your website &gt;&lt;<\/p>\n\n\n\n<p>We need to consider whether to implement systemic changes or a renewal, or hire someone knowledgeable about websites as a web manager.<\/p>\n\n\n<div class=\"swell-block-balloon\"><div class=\"c-balloon -bln-right\" data-col=\"yellow\"><div class=\"c-balloon__icon -circle\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/office.erikarie.info\/wp-content\/uploads\/2023\/08\/\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb.png\" alt=\"\" class=\"c-balloon__iconImg\" width=\"80px\" height=\"80px\"><\/div><div class=\"c-balloon__body -speaking -border-on\"><div class=\"c-balloon__text\">\n<p>A website is meant to be useful for your business, so just having one isn't enough. Investing in it for the future is a smart choice!<\/p>\n<span class=\"c-balloon__shapes\"><span class=\"c-balloon__before\"><\/span><span class=\"c-balloon__after\"><\/span><\/span><\/div><\/div><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">Finally<\/h2>\n\n\n\n<p>So! I've shared eight common traits of ineffective websites that I've actually encountered while consulting with clients.\u2728<\/p>\n\n\n\n<p>To achieve results with your website, ongoing management is essential. However, if the \"design\" itself isn't built for manageability, even proper management won't yield results.<\/p>\n\n\n\n<p>When creating a website, keep its ongoing management in mind as you build it\u2014\u2728<\/p>","protected":false},"excerpt":{"rendered":"<p>\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u306f\u516c\u958b\u3055\u308c\u3066\u304b\u3089\u304c\u30b9\u30bf\u30fc\u30c8\uff01 \u3069\u306e\u3088\u3046\u306b\u904b\u7528\u3057\u3066\u3044\u304f\u304b\u3067\u3001\u6210\u679c\u304c\u3067\u308b\u304b\u3069\u3046\u304b\u304c\u5206\u304b\u308c\u3066\u304d\u307e\u3059\u304c\u30fb\u30fb [&hellip;]<\/p>","protected":false},"author":1,"featured_media":1223,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"swell_btn_cv_data":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-1190","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/office.erikarie.info\/en\/wp-json\/wp\/v2\/posts\/1190","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/office.erikarie.info\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/office.erikarie.info\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/office.erikarie.info\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/office.erikarie.info\/en\/wp-json\/wp\/v2\/comments?post=1190"}],"version-history":[{"count":6,"href":"https:\/\/office.erikarie.info\/en\/wp-json\/wp\/v2\/posts\/1190\/revisions"}],"predecessor-version":[{"id":1222,"href":"https:\/\/office.erikarie.info\/en\/wp-json\/wp\/v2\/posts\/1190\/revisions\/1222"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/office.erikarie.info\/en\/wp-json\/wp\/v2\/media\/1223"}],"wp:attachment":[{"href":"https:\/\/office.erikarie.info\/en\/wp-json\/wp\/v2\/media?parent=1190"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/office.erikarie.info\/en\/wp-json\/wp\/v2\/categories?post=1190"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/office.erikarie.info\/en\/wp-json\/wp\/v2\/tags?post=1190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}