{"id":2790,"date":"2025-11-29T08:17:57","date_gmt":"2025-11-28T23:17:57","guid":{"rendered":"https:\/\/office.erikarie.info\/?p=2790"},"modified":"2026-04-30T23:07:39","modified_gmt":"2026-04-30T14:07:39","slug":"defense-offense","status":"publish","type":"post","link":"https:\/\/office.erikarie.info\/en\/defense-offense\/","title":{"rendered":"The Difference Between Homepage and Landing Page Roles. Why I Focus on Building the Foundation of Your Website"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/office.erikarie.info\/wp-content\/uploads\/2025\/11\/ChatGPT-Image-2026\u5e744\u670830\u65e5-17_53_15-1024x768.png\" alt=\"\" class=\"wp-image-3076\" srcset=\"https:\/\/office.erikarie.info\/wp-content\/uploads\/2025\/11\/ChatGPT-Image-2026\u5e744\u670830\u65e5-17_53_15-1024x768.png 1024w, https:\/\/office.erikarie.info\/wp-content\/uploads\/2025\/11\/ChatGPT-Image-2026\u5e744\u670830\u65e5-17_53_15-300x225.png 300w, https:\/\/office.erikarie.info\/wp-content\/uploads\/2025\/11\/ChatGPT-Image-2026\u5e744\u670830\u65e5-17_53_15-768x576.png 768w, https:\/\/office.erikarie.info\/wp-content\/uploads\/2025\/11\/ChatGPT-Image-2026\u5e744\u670830\u65e5-17_53_15-16x12.png 16w, https:\/\/office.erikarie.info\/wp-content\/uploads\/2025\/11\/ChatGPT-Image-2026\u5e744\u670830\u65e5-17_53_15.png 1448w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list is-style-check_list\">\n<li> I still don't quite understand the difference between an LP and a homepage.<\/li>\n\n\n\n<li> \"Do I really need a website?\" I'm feeling uncertain.<\/li>\n\n\n\n<li>I'm putting effort into social media, but I feel like the foundational aspects aren't in place.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Are you having trouble with that?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span class=\"swl-inline-color has-swl-deep-01-color\">\"Honestly, don't we just not need websites?\"<\/span><br>Since it became possible to run a business solely through social media, such voices have grown louder.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Every time I hear such a voice, I<br>I think it's just like cleaning up the house.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong><span class=\"swl-marker mark_orange\">LP (Landing Page) is an offensive strategy.<br>The homepage is a defense.<\/span><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By preparing this \"defense\"<br>It makes our daily communication and sales activities much easier \u2728.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this article,<br>I'll explain why I consider my homepage a \"defensive web.\"<\/p>\n\n\n\n<div class=\"wp-block-group is-style-bg_grid\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"is-style-balloon_box2 wp-block-paragraph\">What this article will cover<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-check_list\">\n<li> The Difference in Roles Between an LP and a Homepage\u201c<\/li>\n\n\n\n<li> Why can we say a website is a \"defensive\" measure?<\/li>\n\n\n\n<li> The Unexpected Similarity Between Tidying Up Your Home and Your Website<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Do you need a homepage? Or is an LP enough?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">I used to be like that too.<br>\"Isn't an LP that directly impacts sales more important?\"<br>There was a time when I thought that.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But as I listened to their concerns and worked on production and direction,<br>\"After all, a secure homepage is crucial!\"<br>I've come to believe it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Should I create an LP or a website?<\/h2>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>The conclusion is that both are important.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The reason is that,<br>An LP is an \"aggressive page.\"<br>Because the homepage is the \"foundation of defense.\"<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When you want to significantly boost sales and revenue,<br>LP can be a very powerful weapon.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And what underpins the reliability of that LP is<br>\"A website where thoughts and information are neatly organized,\" right?<\/p>\n\n\n\n<p class=\"is-style-icon_good wp-block-paragraph\">Just as soccer wouldn't be a game without offense and defense, the same applies to web marketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A place where you can safely and clearly store your thoughts and information forms the foundation.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The homepage is,<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-check_list\">\n<li>A place where you can properly organize and convey your information<\/li>\n\n\n\n<li>A place where you can calmly build upon your thoughts and convictions<\/li>\n\n\n\n<li>A place that supports your \u201cfront-facing activities\u201d like SNS and landing pages behind the scenes<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">In other words,<br>A place you can always return to, your own base,<br>It's the place where users can check one last time and feel reassured.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When people see the landing page during sales or campaigns,<br>When you wonder, \"What kind of person (company) is this?\"<br>Whether they'll be convinced after seeing the homepage.<\/p>\n\n\n\n<p class=\"is-style-icon_good wp-block-paragraph\">Whether the foundation is in place here,<br>A sense of security, the way you're chosen, and the efficiency of your activities,<br>It will change significantly.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What similarities exist between tidying up your home and managing a website?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A house can be lived in even if it is not tidy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But in an untidy house,<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-triangle_list -list-under-dashed\">\n<li>I can't find what I'm looking for quickly.<\/li>\n\n\n\n<li>I'd buy the same thing again.<\/li>\n\n\n\n<li>Somehow I don't feel comfortable.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Like that,<br><span class=\"swl-inline-color has-swl-deep-01-color\">Time\", \"money\", and \"energy\" before you know it.<br>Small wastes accumulate.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The same goes for the website.<br>You don't need to have it to be active,<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-triangle_list -list-under-dashed\">\n<li>Difficulty in reaching information that customers want to know<\/li>\n\n\n\n<li>It takes time to get people to trust you.<\/li>\n\n\n\n<li>Every time you make an outgoing call or sales call, you have to explain every time.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">such<strong><span class=\"swl-fz u-fz-l\"><span class=\"swl-inline-color has-swl-deep-01-color\">Hard-to-see losses<\/span><\/span><\/strong>\u304c<br>It's a steady buildup.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\"Don't you need a website?\" I used to say, \"I don't need a website.<br>I'm not sure if there's a demand for jobs cleaning up other people's houses. Why not just do it yourself?\"<br>I remember being told that I had to do this.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Indeed, neither directly generates money.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But with greater efficiency on a daily basis,<strong>The \"foundation\" for compounded, long-term profitability.<\/strong>becomes.<\/p>\n\n\n<div class=\"swell-block-balloon\"><div class=\"c-balloon -bln-left\" data-col=\"gray\"><div class=\"c-balloon__icon -circle\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/office.erikarie.info\/wp-content\/uploads\/2025\/05\/1.png\" alt=\"\" class=\"c-balloon__iconImg\" width=\"80px\" height=\"80px\"><span class=\"c-balloon__iconName\">Erika<\/span><\/div><div class=\"c-balloon__body -speaking -border-on\"><div class=\"c-balloon__text\">\n<p>That is why I value the creation of this defensive website.<\/p>\n<span class=\"c-balloon__shapes\"><span class=\"c-balloon__before\"><\/span><span class=\"c-balloon__after\"><\/span><\/span><\/div><\/div><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">Finally<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">So,<br>Role and on the LP and website,<br>From my experience as a storage advisor,<br>We talked about the similarities between the website and cleaning up the house ^^^.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Would you like to set up a foundation and do your business activities with peace of mind? \ud83d\ude0c<\/p>","protected":false},"excerpt":{"rendered":"<p>\u305d\u3093\u306a\u3053\u3068\u3067\u56f0\u3063\u3066\u3044\u307e\u305b\u3093\u304b\uff1f \u300c\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u3063\u3066\u3001\u6b63\u76f4\u3044\u3089\u306a\u304f\u306a\u3044\uff1f\u300dSNS\u3060\u3051\u3067\u30d3\u30b8\u30cd\u30b9\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063 [&hellip;]<\/p>","protected":false},"author":1,"featured_media":3076,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"swell_btn_cv_data":"","footnotes":""},"categories":[8,14,1],"tags":[],"class_list":["post-2790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-14","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/office.erikarie.info\/en\/wp-json\/wp\/v2\/posts\/2790","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/office.erikarie.info\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/office.erikarie.info\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/office.erikarie.info\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/office.erikarie.info\/en\/wp-json\/wp\/v2\/comments?post=2790"}],"version-history":[{"count":3,"href":"https:\/\/office.erikarie.info\/en\/wp-json\/wp\/v2\/posts\/2790\/revisions"}],"predecessor-version":[{"id":3077,"href":"https:\/\/office.erikarie.info\/en\/wp-json\/wp\/v2\/posts\/2790\/revisions\/3077"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/office.erikarie.info\/en\/wp-json\/wp\/v2\/media\/3076"}],"wp:attachment":[{"href":"https:\/\/office.erikarie.info\/en\/wp-json\/wp\/v2\/media?parent=2790"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/office.erikarie.info\/en\/wp-json\/wp\/v2\/categories?post=2790"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/office.erikarie.info\/en\/wp-json\/wp\/v2\/tags?post=2790"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}