Why Low Website Maintenance Costs Are the Right Choice? What You Need to Know to Avoid Being Overwhelmed by Fixed Expenses

Maintaining a website is more important than creating it.

Listening to people's concerns, I've noticed that monthly fixed costs suddenly feel like a huge burden when business slows down!

Today, based on actual consultation examples, I've summarized the reasons why I strongly recommend "Keep maintenance costs low!"

Keeping website maintenance costs low and fixed is the right approach.

Website maintenance costs are low and fixed.should be.

And when using a renewal service, I believe the "service fee" and "maintenance fee" should always be separated.

Because the homepage is Assets you hold onto through good times and badSo.

Business has its ups and downs for everyone and every company.
Fixed costs you don't mind when times are good... become the first thing you want to cut when business takes a turn for the worse ><

But if you stop your website here or cancel because you can't pay the monthly fee,
Search rankings reset → Traffic drops back to zero
This is a major drawback.

That's precisely why
"Low maintenance costs you can afford to keep paying no matter what"
is incredibly important.

From here on, I'll share a cautionary tale about how high monthly costs led to failure.

Case ①
Suspended the ¥6,000 monthly service due to maternity leave → Search ranking dropped off the charts

One person, facing reduced income due to maternity leave, temporarily suspended their website to save 6,000 yen per month.
Admittedly, 72,000 yen a year is a lot...

After returning from maternity leave and relaunching the website,
The search ranking that was in 1st place suddenly dropped out of the top results.

From that point on, inquiries plummeted.

I was using a website builder that made it impossible to write blog posts. Organic search rankings at #1 are a priceless asset you can't buy with money—I wish you'd consulted me before shutting it down!
In this case, we decided to rebuild the system using a low-fixed-cost solution and nurture it as an asset.

Case ②
Renewal service: ¥8,000–¥15,000 per instance → Failed renewal leads to a vicious cycle

• Photo Replacement
• Regular Holiday Change
• Campaign Announcement

Even for minor updates like "just a little tweak," the contract charges every time, so we signed up for a website design service with rock-bottom production fees.

As a result,
Concerned about renewal fees → Can't renew → Information becomes outdated → Google ranking drops
into a vicious cycle.

Even with low-cost website creation, the labor costs incurred during production must be recouped. As a method of recouping these costs, monthly fees for updates or agency services can sometimes become quite expensive.
In this case, we decided to pay the production company an additional fee to switch to a system that allows us to update it ourselves.

Case 3
Initial cost: $0 / Monthly fee: $150 → All data will be deleted upon cancellation

Lease-type website with no initial fees.

The fixed monthly cost of ¥15,000 became too burdensome during a life event, leading to cancellation.

Then...

・Blog post
・Access routes
・Search ranking
Reset everything😱😱😱

Moreover, depending on the period, there were even cases where penalty fees were incurred.

This is a particularly common scenario. While no upfront costs and no production fees seem like a great deal, depending on your website's purpose, it could end up costing you dearly down the line.
Lease agreements require careful consideration, but depending on the category or phase, they can sometimes be the better option—so discernment is key!

The most important thing about a website is being able to maintain it without strain.

• Maintenance costs are low and fixed
• Agency fees are only charged when necessary.
• The data remains in your possession.

This is website management that allows you to grow steadily, even if slowly.

If you're thinking, "My current HP is a bit worrying..."
ぜひ一度見直してみてくださいねーー！✨